I’m a UX Leader who has been building a team and driving product design strategy at Placester for the last 3+ years. I lead teams, can draw out the voice of the customer, care a lot about culture, and can roll up my sleeves and design as well.
PLACESTER, Boston, MA
Director of User Experience, March 2014 – Present
At Placester the UX team builds interfaces for web and native mobile applications. I work very closely with Product, Engineering, and Exec teams in an agile, collaborative environment, strategizing on product design. I manage and lead a team of UX designers while also designing myself when
needed. I am most successful when I am enabling individual team members to shine by reviewing, setting direction, and refocusing but not figuring it all out for them. Under my direction, the team has implemented and nurtured Placester Labs, a group of customers readily available for user research studies — lessening the barrier to entry for our team to validate designs with users.
PAYPAL, Boston, MA
User Experience Manager, PayPal Media Network, May 2011 – March 2014
I lead a team of 6-8 talented user experience professionals, consult with agencies and retail clients on rich media, responsive, web and mobile advertising design, develop best practices for design and process in mobile advertising. I designed an internal web tool for launching mobile advertising
campaigns, from strategy, discovery, wireframes, design; interacting with dev and business teams throughout. More recently, consulting on the development of demand generation products, including, strategy, wireframes, creative direction, market research, prototyping, usability testing, design; working with an agile, multi-disciplinary team to deliver responsive, customer-driven designs.
WHERE, Inc., Boston, MA (acquired by PayPal)
User Experience Designer, August 2007 – August 2010
Responsibilities included designing mobile experiences for WHERE mobile application and traffic.com on platforms including iOS, Android, and various other devices. Lead designer for mobile advertising platform and creative services.
FOUR MANGOS, Cambridge, MA
Freelance Creative Director, August 2002 – August 2007
Engaged clients in workshops to identify current landscape and future needs. Provided design direction and UX leadership, web design, visual information design, competitive analysis and web advertising design. Delivered creative, client-focused solutions for Thompson ELT, McKesson, edocs, and DSW Shoe Warehouse.
MASSACHUSETTS COLLEGE OF ART, Boston, MA
Master of Science in Art Education, December 2004
UNIVERSITY OF HARTFORD, Hartford Art School, West Hartford, CT
Bachelor of Fine Art in Graphic Design, May 1996