Shopping.paypal.com Responsive Web Experience
PayPal serves a large population of customers who need an alternative way to pay online. The shopping portal is a place where shoppers can explore stores and offers from retailers that accept PayPal online.
Facilitating Group Decision-Making and Problem-Solving
Earliest brainstorm with product team - 3 days of introductory evaluation of current landscape, assumption gathering, personas (based at this point on executive assumptions, not research), CDI facilitation, resulting in a problem statement and shared understanding.
User begins on the home page and is looking for an offer for a specific store. Likely return user.
User sees an ad on Paypal.com for a back-to-school campaign and clicks the banner. User sees a campaign landing page for this particular campaign. Likely new user.
Sketches and early mocks
Early stage sketches and mocks to give an overall feel for the idea and get buy in from stakeholders.
I went through a continual mix of facilitation of stakeholder feedback and consolidation of ideas and Formal user research testing. This resulted in a time of iteration and refinement of concepts.
The left is one of the first iterations on design which evolved into what you see on the right. Also showing a version of the responsive mobile screens.